Mixergy Interview: Why should business people care about creativity?

Posted on 3 CommentsPosted in Creativity, Entrepreneurship, The Element

I recently did an interview with Andrew Warner for Mixergy.  The site features
interviews with experienced entrepreneurs and business owners, sharing their expertise
with aspiring entrepreneurs.  In this interview, Andrew asked me why should business
people care about creativity? And if creativity is so important, how can we ensure we get
more of it, even if we donʼt feel we were born creative?

(Download mp3 file inside)