Mixergy Interview: Why should business people care about creativity?

Posted on Posted in Creativity, Entrepreneurship, The Element

I recently did an interview with Andrew Warner for Mixergy.  The site features interviews with experienced entrepreneurs and business owners, sharing their expertise with aspiring entrepreneurs.  In this interview, Andrew asked me why should business people care about creativity? And if creativity is so important, how can we ensure we get more of it, even if we don’t feel we were born creative?

The video is about an hour long.  For those of you on the go, you can download the mp3 file of the interview (right click to save file) to take with you.